A tale of two biases

At the moment I’ve two major projects on my desk. One is launched, a large study which requires the recruitment of a large number of participants. This project is kicking off after a lot of planning, and we need to make sure we stay on track and make good decisions as things evolve. The second is in the planning stage, a large research grant application involving multiple collaborators. I really want these both to go well – they are significant steps forward for both me and the partners involved.

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Why am I writing this?

My name is Dan Frings and I’m an academic – specifically an Associate Professor in Psychology. Academics write copiously, but within quite strict confines. We write journal articles each focused on a single experiment. We write book chapters (or even books) to specialist audiences of academics. Occasionally we write text books for undergraduates. We are always very circumspect in the claims we make about what our work means.

At the end of last year I was invited to be involved in writing a book which was a little different (for me at least). This books was called called “Psychology Squared:100 Concepts in Psychology you should know”. It’s aimed at a mass audience, and boils down complex concepts into bite sized chunks (and each gets a picture or diagram). Although it’s not out until June, for me it’s already had a big impact. I discovered that I really enjoyed writing for a non-academic audience.

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