Who writes fake news and why?

BREAKING: Clinton Foundation Ship Seized at Port of Baltimore Carrying Drugs, Guns and Sex Slaves

Seriously?

Fake news is a combination of the psychology of persuasion (how to design a message people will buy by carefully thinking about the audience, message source and content). It is also a striking example of the power of social identity – people often much prefer and share stories which bash the ‘other’ and loudly protest when their own are smeared.

But where does fake news come from? And why do people write it? I read a super article on bbc news today (which, despite occasional protests, probably isn’t fake!) which explores this in depth – I urge you to do the same. Written by Anisa Subedar, it’s informative and, in my opinion, beautifully written…

https://www.bbc.co.uk/news/resources/idt-sh/the_godfather_of_fake_news

Enjoy and have a super day!

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