The expectancy value theory of motivation is perhaps one of the simplest, but most useful, formulations of the psychology of motivation. Why do do we do things? According to expectancy approaches, because we think that they will probably generate an outcome we value. But is there more to it than that? What is it that makes some goals seem attainable? And is it better to ‘shoot the moon’ for a high value outcome which is likely to be unattainable, or are we better going for something smaller,but more likely..?
Lets explore expectancy value theory in more depth….