Why low alcohol messages may not be the answer…
Over the last few years a lot of the alcohol research I have been involved in has been looking at helping people make better decisions about their alcohol consumption. Drinking too much has massive implication for society – it contributes to a generally high prevalence of people being overweight (alcohol is highly calorific) and people consuming alcohol takes a toll on society – both in terms of long term health care costs (i.e. people being at increased risk of heart and liver disease) but also in terms of alcohol related violence. Public health campaigns encouraging us to drink responsibly have met with limited success, and it’s not a problem that will go away. One possible way we could be approach this is by making low alcohol wines and beers more widely available – giving people a choice of a less calorific, less intoxicating drink. But would this work? Me and some colleagues from LSBU’s Centre for Addictive Behaviours Research teamed up with Cambridge University’s Behaviour and Health Research Unit to start finding out out…
Continue reading “Low alcohol wine? You may just neck the whole bottle!”

This last week my family and I have been on holiday. I for one needed it – the end of the academic year is pretty busy and I usually come out of it pretty beat. For our holiday we went to a resort on the south coast. We rented a small apartment in a block of 4 in the resorts ‘holiday village’. We had a super time and have returned back to work and family life much refreshed. However, something happened which was a bit thought provoking. I was (in a fairly nice way – all things considered!) reduced to a stereotype.
I am thrilled to say that my new book, Psychology Squared: 100 Concepts in Psychology You Should Know is now out, published by Apple Press and available in physical form via Amazon and other channels. Written by myself and Dr. Christopher Sterling, this volume outlines 100 interesting ideas and concepts in psychology, each accompanied by a beautiful illustration or fantastically informative diagram. I’m really proud of what we have achieved, and writing it was really the inspiration for the blog. You can read more about it by visiting
Implementation intentions and behavioural follow-through
