Why low alcohol messages may not be the answer…
Over the last few years a lot of the alcohol research I have been involved in has been looking at helping people make better decisions about their alcohol consumption. Drinking too much has massive implication for society – it contributes to a generally high prevalence of people being overweight (alcohol is highly calorific) and people consuming alcohol takes a toll on society – both in terms of long term health care costs (i.e. people being at increased risk of heart and liver disease) but also in terms of alcohol related violence. Public health campaigns encouraging us to drink responsibly have met with limited success, and it’s not a problem that will go away. One possible way we could be approach this is by making low alcohol wines and beers more widely available – giving people a choice of a less calorific, less intoxicating drink. But would this work? Me and some colleagues from LSBU’s Centre for Addictive Behaviours Research teamed up with Cambridge University’s Behaviour and Health Research Unit to start finding out out…
Continue reading “Low alcohol wine? You may just neck the whole bottle!”
