About the book
We all want to be more effective at influencing others. Drawing on both classic and contemporary accounts of social influence and persuasion, this PocketBook outlines 10 key concepts which will help improve you own influence attempts and resist those made by others. Each concept is concisely presented in 600 words or less, making it perfect to dip into. Every section also outlines improvements you can implement easily into your day-to-day life.
Improve your persuasion and influence today!
Concepts covered include:
- How different thinking styles influence the way we process arguments
- How to pitch the right arguments to the right people
- Using the power of giving meaning to behaviour to maximise responses
- Understanding and using the power of social proof effectively
- Understanding the role and use of nudges.
and many more!
Buy Better Influence today by clicking these links (will open a new window to the relevant store)
As a Paperback via Amazon (£2.99)
or as an Ebook (£1.99*) via Kindle Ebook, IBooks (ITunes) or Kobo.
Also available internationally at your local Amazon site (local pricing applies)
About the author
Daniel Frings holds a PhD in Psychology and is an Associate Professor in the discipline. He has published research extensively in various fields including decision making, performance, health and social influence. He curates www.PsychologyItBetter.com, a blog which aims to show how psychology can improve our everyday lives in ways both large and small.